There has never before been a qualified service comparable to that which we offer at Setag: total renovation and refurbishment of your yacht, remastered by the original artists. Our team of specialists have, combined, over 200 years of expertise, working for some of the most revered yacht companies in the market, including Princess, Sunseeker and Fairline. We bring a unique combination of skills to each project: a shared knowhow and commitment to unparalleled excellence in maritime tailoring.

Great British Craftmanship

We offer a truly bespoke service that celebrates the value of craftsmanship. Drawing on centuries of tradition in British boatbuilding whilst embracing cutting-edge design and technology, Setag is committed to the highest standards at every stage of the process. From carpentry to upholstery, looming to engineering, our reputation is built on the individual skills of master craftspeople: offering you the confidence and reassurance that your treasured yacht is in the hands of the experts.

  • Market Leaders

The Third way

We offer a new option: a ‘Third Way’ for yacht purchasing. Through our unique, truly bespoke design & refit service, you can buy a pre-owned vessel, add value to it by creating an environment designed for you with a completely new interior and state-of-the-art technology. In other words, you can have the best of both worlds.  

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  • Yacht Expertise

Our Team

Setag is founded on a deep-rooted knowledge and understanding of every stage of the process of creating the best motor yachts in the world.

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At the Helm

The Setag founder, Chris Gates, reflects on a highly successful career in the yachting industry – and the inspiration behind Setag Yachts.

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With SETAG, you can make a huge difference when you buy something secondhand, maybe a bit tired and then you put all of this beauty in it and you create what effectively is a brand new boat. Completely to your own liking, your own standard...creating the perfect boat for us.
Delighted SETAG customer - Squadron 42 owner
Brilliant concept...new boat look and feel at pre-owned prices - by the industry experts. Recycling at its best!
Briony Newington - Founding Partner, Fairline Yachts.
The great thing is, none of this is off the shelf - I love this boat and now she’s got her frock on...this is the best money I've spent.
Delighted SETAG customer - Princess 61 owner
If you want to redefine, refit and remaster your boat who better to do it than the people who designed it in the first place? "What a fantastic idea!"
Miles Morehouse – Marketing Director, Fairline
We cannot recommend the SETAG team highly enough. If you love your current boat, then for a fraction of the cost to change it, have it SETAG’d. The SY branding certainly helped us obtain a premium price. We got what we paid for her in 2017 plus what we spent with you!
Delighted SETAG customer - Targa 50GT owner
I have worked with Chris for over 30 years and I’m pleased to see him develop his own brand - along with likeminded people with industry-leading expertise. The future is bright for Setag Yachts and pre-owned yacht owners, who can now refurbish their vessels to today’s - or even tomorrow's standards.
David King - Founder, Princess Yachts.
That has been one of the key selling points for us – having that personalised service and having a boat that is unique to us – is standout in its own right. We are pretty blown away…very very pleased. I think it’s fabulous…it has transformed the boat.
Delighted SETAG customer - Targa 47 owner
The perfect way to open up a new market: the "true reflection of luxury". Setag gets it: simplicity and personalisation are key – with the depth of knowledge to deliver.
James Barke – Managing Director of Boats.co.uk
Setag are probably the only company who can carry out all the tasks as a ‘one stop shop’. Other yards were reluctant to price work and needed to subcontract many tasks meaning higher costs and longer lead times. If you are in any doubt speak to Chris and his team, they know boats like no one else.
Delighted SETAG customer - Princess 460 Owner
We have been waiting for this quality of service: a comprehensive, professional refit that we can rely on – because of the pedigree of its staff, with over 200 years' experience in our market.
Christopher Head – Group Sales Director for Sunseeker London Group
You have put Princess magic into our beloved Broom.
Delighted SETAG customer - Broom 370 owner
Never have I come across a more able collection of professionals in this market. We have complete trust in Setag, since its team has been in the business for as long as we can remember. We're very excited to welcome this specialist refit company into our portfolio.
Colin Capewell - Managing Director of Princess Motor Yacht Sales

Testimonials

Don't just take our word for it...